強強聯(lián)手探索中外藝術(shù)文化發(fā)展新機遇

　　Join hands in strength to pursue new opportunities for arts and cultural development in China and foreign countries

　　引言:CCF2021意大利“非凡時空”藝術(shù)文化節(jié)聯(lián)合意大利對外貿(mào)易委員會,攜手上海 INCITY 印象城 MEGA,于 2021年3月在上海南翔印象城舉辦盛大啟幕儀式。強強聯(lián)合,探索中外藝術(shù)文化發(fā)展新機遇。意大利對外貿(mào)易委員會上海代表處副代表 裴卓麗,印力集團合伙人、副總裁兼上海公司總經(jīng)理 姚海波,CCF非凡時空藝術(shù)文化節(jié)主辦方 LOOXMOVILLE CEO兼合伙人 管樺,Campari中國區(qū)董事總經(jīng)理 Enrico Mulas,阿爾法羅密歐公關(guān)總監(jiān) Joyce Jiang,Lavazza 亞洲區(qū)銷售經(jīng)理-Pietro Luigi Ghigo,Diadora亞太區(qū)銷售總監(jiān)Giuliano,Diadora中國區(qū)總經(jīng)理Roland,KIKO中國區(qū)品牌總監(jiān)宋春華出席了本次活動。

　　Preface: The grand opening ceremony of Cross Cultural Festival 2021, in cooperation with Italian Trade Agency and Shanghai Incity MEGA, was held in Shanghai Nanxiang Incity in March 2021. They join hands in strength to pursue new opportunities for arts and cultural development in China and foreign countries. Micaela Soldini, Deputy Trade Commissioner of Shanghai Office, Italian Trade Agency, Yao Haibo, Partner, Vice President & General Manager of Shanghai Company, SCPG, Guan Hua, CEO & Partner of LOOXMOVILLE (Cross Cultural Festival), Enrico Mulas, Managing Director for China of Campari, Joyce Jiang, PR Director of Alfa Romeo, Pietro Luigi Ghigo, Sales Manager for Asia of Lavazza, Giuliano, Sales Director for Asia Pacific of Diadora, Roland, General Manager for China of Diadora, and Song Chunhua, Brand Director for China of KIKO attended the ceremony.

　　匯聚中意頂尖藝術(shù)文化,CCF2021意大利 “非凡時空” 藝術(shù)文化節(jié)(CCF:CROSS CULTURAL FESTIVAL)于3月首站登陸中國上海,即刻掀起了一場甜蜜的意式旋風(fēng)。CCF非凡時空作為全球綠色經(jīng)濟的參與者,通過多元化跨次元的全景整合,深耕中外藝術(shù)文化市場,打造全新的商業(yè)視角和沉浸式的消費體驗。為品牌和消費者構(gòu)建獨特的,令人興奮的和忠誠的消費關(guān)系。

　　Gathering first-rate arts and culture elements of China and Italy, the Cross Cultural Festival 2021 (CCF) established its first station in Shanghai, China, in March, which is about to start a sweet Italian style. As a participant in global green economy, CCF has gained a deep insight into the arts and culture markets of China and foreign countries by fully integrating diversified and multi-dimensional scenarios, with a view to building a brand new business perspective and immersive consumption experience. It aims to build unique, exciting and loyal consumer relations between brands and consumers.

　　憑借其國際化的資源平臺和獨具匠心的展現(xiàn)設(shè)計,CCF非凡時空內(nèi)容涵蓋包括藝術(shù)文化、歷史、音樂、美食、科技教育在內(nèi)的五大精彩版塊,并通過展覽、LAB(跨文化體驗空間)、音樂藝術(shù)演出和TALK(對話)四種形式,攜手超過35個國際組織、院校、機構(gòu)及企業(yè),聯(lián)合超過25位中外藝術(shù)家、音樂家、作家、慈善家、基金及多位創(chuàng)作者,將在2021年打造線上線下超過100場精彩活動,為消費者帶來原汁原味的精彩意大利生活體驗。此次意大利 “非凡時空” 藝術(shù)文化節(jié)正式亮相,乃意大利對外貿(mào)易委員會、CCF非凡時空 LOOXMOVILLE,各大知名意大利品牌及上述機構(gòu)、組織和個人共同合作的成果。

　　On the basis of international resource platforms and original exhibition designs, CCF offers a range of contents covering five wonderful components including arts & culture, history, music, food and S&T and education, and establishes cooperation with more than 35 international organizations, universities, institutions and enterprises and with over 25 Chinese and foreign artists, musicians, writers, philanthropists, funds and composers in four forms including exhibition, LAB, music & arts performance and talk, which will launch more than 100 online and offline events in 2021 with an aim to provide original Italian lifestyle experience for consumers. The official launch of the CCF is the outcome of the joint cooperation among Italian Trade Agency, LOOXMOVILLE, a number of renowned Italian brands and the above institutions, organizations and individuals.

　　Vivi La Vita!生活萬歲!一站式微度假體驗意式生活零時差

　　Vivi La Vita!One-stop micro holiday experience of original Italian lifestyle

　　非凡之門已經(jīng)開啟,意式甜美人生的奇妙之旅正在進行。CCF2021意大利“非凡時空”藝術(shù)文化節(jié)首站啟幕圓滿禮成!Vivi La Vita!代表著“生活萬歲”這一美好寓意,而此次最值得期待的當(dāng)是諸多意大利百年優(yōu)質(zhì)品牌首次亮相上海南翔印象城MEGA,與消費者共享“意”國風(fēng)情。

　　The door to extraordinary experience is opened, allowing you to embark on the wonderful journey of sweet Italian lifestyle. The opening ceremony of the first station of Cross Cultural Festival 2021 is successfully completed! Vivi La Vita! means "salute to life". And the most anticipated element of the CCF is the first-time launch of a range of century-old quality Italian brands at the Shanghai Incity MEGA, enabling consumers to get a glimpse of Italian folk customs.

　　咖啡界的“拼配”藝術(shù)家LAVAZZA

　　LAVAZZA, a blending artist in coffee

　　傳奇百年意大利豪華進口汽車品牌ALFA ROMEO

　　ALFA ROMEO, a century-old legendary Italian luxury imported car brand

　　米蘭時裝周御用彩妝品牌KIKO MILANO

　　KIKO MILANO, a designated cosmetics brand of Milan fashion week

　　意大利寶藏級運動時尚品牌DIADORA

　　DIADORA, a treasure-level sports fashion brand in Italy

　　意大利第一款起泡酒的締造者CINZANO仙山露

　　CINZANO, creator of the first sparkling wine in Italy

　　燃起意式熱情的傳奇紅色利口酒CAMPARI金巴利

　　CAMPARI, producer of Italian-style red liqueur

　　點燃歡聚時刻的意大利國民雞尾酒APEROL阿佩羅

　　APEROL, popular cocktail choice for party time in Italy

　　TOUR YOUR MEGA 一站式微度假,體驗原汁原味的意大利生活方式,生活零距離,文化零邊界,快樂零時差。

　　TOUR YOUR MEGA one-stop micro holiday enables you to get a glimpse of original Italian lifestyle, allowing you to have direct access to foreign lifestyle, borderless culture and limitless happiness.

　　紀(jì)念但丁逝世700周年系列藝術(shù)展——My Name is Dante

　　Art exhibition series marking the 700th anniversary of Dante's death—My Name Is Dante

　　在西方的文學(xué)史上,如我國之李杜,莎士比亞與但丁站在了西方文壇的巔峰。如果說莎士比亞展現(xiàn)了人類精神世界的廣度;那么,但丁就讓我們看到了世界的深度。2021年是但丁·阿利吉耶里逝世700周年,全世界都在以不同的方式追憶這位文藝復(fù)興思想解放的先驅(qū)者。但丁,被譽為“意大利現(xiàn)代語言之父”,他創(chuàng)作了諸多膾炙人口、影響深遠的著作,其中以長詩《神曲》最廣為流傳。在《神曲》中,他的作品精神深深地影響了后面幾個世紀(jì)的意大利文學(xué)甚至整個西方文化。諾貝爾文學(xué)獎得主艾略特曾這樣贊譽,“但丁《神曲》的價值相當(dāng)于莎士比亞全部劇作的總和。”

　　Shakespeare and Dante represent the peak of Western literary circle, like Li Bai and Du Fu in the literacy circle of China. If Shakespeare demonstrated the width of human spiritual world, Dante allowed us to see the depth of the world. In 2021, the 700th anniversary of Dante Alighieri's death, people from all over the world paid respect to this pioneer of ideological emancipation in Renaissance Period in different ways. Dante is dubbed as the "father of modern Italian language". He created a large number of popular and influential works, among which the long narrative poem Divine Comedy is his most popular work. The spirit expressed in the Divine Comedy exerted deep influence on the literature of Italy and even the culture of the West in later generations. Eliot, Winner of Nobel Prize in Literature, summed up its influence thus: "the value of Dante's Divine Comedy is equal to the total value of all works of Shakespeare".

　　“一切真歷史都是當(dāng)代史”。一切沒有與現(xiàn)實發(fā)生聯(lián)系的歷史都不是真歷史,唯有超越時間的存在,才稱得上是歷史。CCF2021意大利非凡時空藝術(shù)文化節(jié)將“紀(jì)念但丁逝世700周年”作為本年度文化藝術(shù)節(jié)的主要亮點,立辨新破,試圖穿越歷史經(jīng)典與現(xiàn)代文明之間的時間局限,掙脫地域與空間的束縛,以全新的方式為消費者呈現(xiàn)一場思想的碰撞,文化的火花。通過一系列精彩的“紀(jì)念但丁逝世700周年”藝術(shù)展覽和文化活動,以全新的方式帶著消費者去觸摸、感受但丁的精神世界。把文字的符號,變成生動的多元形象,讓歷史長河中的人物在今日煥然新生。

　　"Every true history is contemporary history." Every history unrelated to reality is not true history, unless it transcends the time limit. In Cross Cultural Festival 2021, one of the highlights is commemorating the 700th anniversary of Dante's death with an innovative attempt to go beyond the time limit between historical classics and modern civilization, get rid of geographical and spatial limitations, and initiate a contest of cultural ideas among consumers in a brand new manner. A series of art exhibition and cultural activities marking the 700th anniversary of Dante's death were carried out to creatively guide consumers to touch and feel Dante's spiritual world. Letter symbols were changed into vivid and diverse images in memory of great people in history.

　　CCF2021意大利非凡時空藝術(shù)文化節(jié)上海首站,特別邀請了意大利專家勞拉·帕斯奎尼博士與意大利藝術(shù)家勞麗娜·帕皮納聯(lián)合共創(chuàng)。勞麗娜被譽為意大利極具諷刺意味與真知灼見的前衛(wèi)藝術(shù)家,擅以挪揄趣味方式,用詼諧獨特的視角,解讀另類人生?！綧y Name is Dante】“紀(jì)念但丁逝世700周年”藝術(shù)展將于4月在上海南翔印象城 MEGA 開幕。屆時,將與觀眾一起遇見不一樣的但丁,邂逅更多生活奇遇。

　　Dr. Laura Pasquini, an Italian expert, and Laurina Paperina, an Italian artist, were specially invited to participate in establishing the first station of Cross Cultural Festival 2021. Laurina is extolled as an Italian progressive artist who has ironic and far-reaching insights and is good at interpreting life from different, humorous, and unique perspectives. [My Name is Dante], an art exhibition marking the 700th anniversary of Dante's death, will be started in Shanghai Incity MEGA in April. On the occasion, visitors will see a different Dante and have more adventures in life.

　　除此之外,CCF非凡時空也邀請到了中國當(dāng)代卓越藝術(shù)家莊穎帶來作品《量山 Liáng Shan 》,從點和線出發(fā),化繁為簡,探索更多可能。在具體和抽象、自然與社會之間尋找內(nèi)心的平衡。以及中國都市先鋒藝術(shù)家Nini Sum,她帶來的《INFERNO 地獄》&《Dark Forest 黑暗森林》將為你展示獨特的現(xiàn)實主義與波普藝術(shù)跨越時代鴻溝,拉近人造與自然的界限,洞悉民間與商業(yè)社會融合共生的文化生命力。而新銳青年藝術(shù)代表陳為,則邀請你與我們一起撕破標(biāo)簽、重塑認知、釋放自我?！稑?biāo)簽時代 x 破簽青年 Label Era》做有溫度的藝術(shù),尋有情懷的人生。走近新銳青年藝術(shù)代表潘欣玥的藝術(shù)世界——《新生 · 心聲 New Love》打破傳統(tǒng)邊界,用一針一線敘述一顆真心。如絲線一般溫柔也強大、脆弱但堅韌、細膩卻熱烈。還有新銳青年藝術(shù)代表曾繁如,她的《神曲飛揚 Wake Up》用真誠打造質(zhì)感,喚起數(shù)據(jù)與紙媒、自然與人工的思考,讓禁錮的思想穿越古今后在現(xiàn)世飛揚。

　　Furthermore, CCF invited Zhuang Ying, an excellent Chinese contemporary artist, to start from points and lines, make things simple, explore more possibilities, and seek for an inner balance between the abstract and concrete and between the nature and society with her work Liáng Shan. CCF also invited Nini Sum, an avant-garde Chinese urban artist, to show unique realism and pop art across time and space, reduce the differences between artificial and natural things, and form insights into cultural vitality from co-existence of folks and business society with her works INFERNO and Dark Forest. Besides, Chen Wei, a new young artist representative, will invite you to tear off labels, rebuild knowledge structure, release yourselves, experience a warm artistic life, by virtue of the work Label Era. Visitors will also see an artistic world that is created by Pan Xinyue, an outstanding young artist representative, with her work New Love. Such an artistic world is beyond traditional boundary, shows genuineness in an all-round manner, and tells the softness, toughness, delicacy, and liveliness of silk threads. Additionally, Zeng Fanru, an outstanding young artist representative, will inspire thinking about data and paper media and nature and labor and release the imprisoned thoughts across time with her work Wake Up.

　　作為全球綠色經(jīng)濟的參與者,CCF2021意大利非凡時空藝術(shù)文化節(jié)倡導(dǎo)可持續(xù)發(fā)展(Sustainability)——Green,創(chuàng)新無界(Innovation)——White,以及激情不滅(Passion)——Red。并將Green,White & Red作為本次活動的創(chuàng)意主原色。同時,提煉出【S.I.P】作為本次多元文化交流活動的精神符號,【S.I.P】不僅是項目核心理念的縮寫,也隱含了小口品嘗,慢慢體味的意義。CCF非凡時空,倡導(dǎo)在經(jīng)濟飛速發(fā)展的同時,我們也需適時的放慢腳步,走出互聯(lián)網(wǎng),走近生活,走近時光與人生,慢慢品味歷史文化與藝術(shù)的價值,探索時間與空間的魅力。而對于品牌而言,CCF非凡時空也希望借助這一平臺助力品牌跨域合作,與消費者一起探索國際品牌背后的故事,發(fā)現(xiàn)文化傳承的經(jīng)典,同時推動中意品牌的合作與交流,為國潮創(chuàng)新激起浪花。秉持著這份初心,CCF非凡時空,正式起航!我們將在不同國度之間搭建起一座文化交流、碰撞、融合的橋梁,將更多美好的生活靈感傳遞到消費者的心中,描繪出一幅關(guān)于實現(xiàn)美好生活愿景,激發(fā)生活奇思妙想的寶藏地圖。

　　As a participant in global green economy, the Cross Cultural Festival 2021 advocates Sustainability (Green), Innovation (White), and Passion (Red). Green, White & Red are main original colors in this event. Meanwhile,[S.I.P]is used as a spiritual symbol for this multicultural exchange event, because it is not only the abbreviation of core concept of the project but also implies a small attempt and a slow experience. CCF advocates rapid development of economy and also stresses that we should slow down, put Internet aside, experience time and life, appreciate valuable history, culture and art, and explore charming time and space. For brands, CCF expects to facilitate cross-border cooperation between brands, explore the stories behind international brands together with consumers, find cultural inheritance of classics, and promote cooperation and exchange between Chinese and Italian brands to start a round of Chinese brand innovation. CCF will stay true to the original aspiration and officially set sail! We will establish a bridge for cultural exchange, contest and integration between countries, communicate more beautiful life aspirations to consumers, and draw a treasure map for achieving a good life vision and simulating great ideas.

　　“Vivi La Vita”,生活萬歲!